IT’S GAME ON FOR SCIENCE
A proposal from FourthIdea to provide marketing services for the new “Science Stadium” permanent exhibit at the Buffalo Museum of Science.
Winning game plan.
World-class players.
Put us in coach, we’re ready to play.
There’s a kid in Western New York right now who doesn’t think of themselves as a scientist. However, they know how far Josh Allen throws the football, how fast Ryan McLeod can skate, and every Bandits stat by heart. They love sports—the speed of it, the strategy, the physical impossibility of what elite athletes do.
That kid is already a scientist. They just haven’t been shown the lab yet.
Science Stadium is the lab. Our proposal is the playbook for making sure they find it. FourthIdea is proud to submit this campaign for a project we believe in—for a city we know, for an exhibit we think will change the way Buffalo families see both science and sport. We’re not just interested in this account. We want to be part of this team.
Dear Amy and the Buffalo Museum of Science Review Committee,
Buffalo doesn’t just love its sports teams—it worships them. Science Stadium is the only place in the world where Buffalo’s fans can get inside the science of what makes their heroes great. Our media strategy leans into that incredible hometown pride and turns it into curiosity. We’re not selling a museum visit. We’re selling a pilgrimage for Buffalo sports fans that happens to be brilliantly educational.
Amy, thank you for reaching out. We’re grateful that Gary suggested we be included in this process. We truly enjoyed collaborating with him at the Aquarium and are proud of the work we did together. We hope the following proposal demonstrates our commitment to building a similar collaborative relationship with you and your team at the Buffalo Museum of Science.
We founded FourthIdea on a simple conviction: that the best marketing doesn’t just reach people, it motivates and activates them. That conviction is never more alive than when the subject matter is something this worthy. Science Stadium is a cultural moment for Buffalo—a permanent exhibit that asks one of the most exciting questions this city has ever heard: what if everything you’ve loved about sports was actually a science lesson you didn’t know you were taking?
We are uniquely positioned to help you answer that question. Before FourthIdea, Mo and I spent years at Cenergy—an East Aurora sports marketing agency whose clients included the NFL Network, ESPN, the NHL, and CBS Sports. We understand sports fandom as a professional discipline, not just as fans ourselves. We know the Bills Mafia, the Sabres faithful, and the Bandits’ Banditland for what they are: some of the most passionate, loyal, and emotionally committed fan communities in North American sports.
FourthIdea is a Buffalo agency. We live here. We root for these teams. We understand—at a cellular level—what it means to this community that three of its professional sports franchises came together to build something at the Buffalo Museum of Science. We don’t need to be briefed on the emotion. We’re already in it.
What you’ll find in the pages that follow is a comprehensive proposal built to make Science Stadium the must-visit destination of the summer of 2026 and beyond. It includes a media strategy that deploys every dollar of your paid budget with purpose; social content recommendations built to stop scrolls and drive real conversations; campaign concepts rooted in the iconic moments of Buffalo sports history; a detailed OOH plan for the I-190, I-290, and street-level corridors; and a creative platform we believe is strong enough to define this exhibit for years.
We would be proud to be your partners on this. Not just as an agency serving a client—but as Buffalonians helping build something that genuinely matters to the place we all call home.
Thank you for the opportunity to earn your confidence.
Warmly,
Thomas Mooney
CEO & Creative Director
FourthIdea