Where Inspiration Swims

Creating a Brand with Depth

The Aquarium of Niagara has evolved over the last 60 years from a small research facility into to a world-respected center dedicated to the conservation and care of all aquatic life. They needed a brand refresh that accurately reflects the visit-worthy destination they are today—and helps convince locals that this small institution has a big impact on the world around us.

As part of the Aquarium’s brand launch campaign, we produced and edited a suite of tv spots along with designing two out of home executions that featured beautiful close ups of the stars on display — the sea lions and the penguins. The boards and tv spots incorporated the new visual identity as well as the tagline, which served as the overarching concept of the campaign.

Where Inspiration Swims (30s spot)

Where Inspiration Swims (15s spot)