Meet the Locals

Get to Know Your Neighbors

Great Lakes 360 provides an interactive lens through which to see countless stories of culture, industry, recreation, ecology and life that run through the waters of the Niagara Gorge and the Great Lakes region. Through local animal ambassadors and captivating interpretations, visitors can embark on a quest of unintentional discovery to find their own watershed moments, forever changing how they see this special corner of the Earth.

In addition to creating the visual identity for Great Lakes 360, FourthIdea also helped create a brand launch campaign consisting of a full suite of TV spots (including a 15 second teaser spot that aired before the full length spot), and a series of out of home billboards inviting visitors to come and Meet the Locals.

Meet the Locals Teaser (15s spot)

Meet the Locals (30s spot)

Meet the Locals (15s spot)